Promotions & Incentives

Enhance the Value of Your 邮件

美国邮政总局 offers a wide variety of promotions and incentives designed to add value to your mail. Whether you'd like to take advantage of new products and technologies or reinvigorate your mail, 美国邮政总局 will help you stay on the cutting edge when serving your customers.

Initial Enrollment

To take advantage of 美国邮政总局® mailing promotions and incentives, and learn about other business discounts, enroll your business at the 业务 Customer Gateway.

How to Enroll in 邮件 Promotions

邮件 Promotions Portal

邮件 advertisers: Start your participation in the discount and incentive programs for First-Class 邮件® and 美国邮政总局 Marketing 邮件® in the new 邮件 Promotions Portal, which features a streamlined sample review process, improved submission tracking, and expert answers to your questions. Learn more with our free guide.

Guide to the 美国邮政总局 邮件 Promotions Portal

2024 邮件 Services Incentives

As of January 1, 2024, 美国邮政总局 is offering two types of mail incentives: (1) the First-Class 邮件 and Marketing 邮件 Growth Incentives and (2) the Marriage 邮件 Incentive.

First-Class 邮件 & Marketing 邮件 Growth Incentives

To incentivize mailers to grow their volume in Calendar Year 2024 (CY24), the Postal Service will be issuing credit to mail owners who grow qualifying First-Class 邮件 or Marketing 邮件 volumes in CY24 relative to corresponding volume in CY23. Participants must meet all other requirements.

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Incentive Performance Period January 2024 — December 2024
Registration November 2023 — June 2024
信贷 30% credit for qualifying volume (must exceed established baseline)
Eligible 邮件 First-Class 邮件 presort and automation letters, cards, and flats

Marketing 邮件 Saturation Letters and Flats, Marketing 邮件 High Density Letters and Flats

Marketing 邮件 Letter and Flats, Marketing 邮件 Carrier Route, Marketing 邮件 Parcels and Saturation Parcels
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First-Class 邮件 & Marketing 邮件 Growth Incentives

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Marriage 邮件 Incentive

Marriage 邮件 is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. 美国邮政总局 will provide marriage mailers an incentive on Saturation 美国邮政总局 Marketing 邮件 letters and flats including Every Door Direct 邮件® (EDDM®)块.

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2024 Promotions

2024 Personalized Color Transpromo Promotion

The 2024 Personalized Color Transpromo Promotion enhances the value of First-Class 邮件 service by encouraging mailers of bills and statements to incorporate color marketing messaging to improve customer interaction. 邮件ers receive an additional 1% discount for reply mail inclusion.

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Promotion Period February 1, 2024 — July 31, 2024
Registration December 15, 2023 — July 31, 2024
折扣 3% — 4% Depending on options
Eligible 邮件 First-Class 邮件 presort and automation letters
Additional discount for Courtesy Reply 邮件 or 业务 Reply 邮件® inclusion (all reply pieces must include a valid IMb)
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2024 Personalized Color Transpromo Promotion

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2024 Tactile, Sensory, & Interactive 邮件piece Engagement Promotion

The 2023 Tactile, Sensory, & Interactive 邮件piece Engagement Promotion encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, 油墨, interactive elements, and finishing techniques.

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Promotion Period February 1, 2024 — July 31, 2024
Registration December 15, 2023 — July 31, 2024
折扣 5%
Eligible 邮件 First-Class 邮件 letters, cards, and flats
美国邮政总局 Marketing 邮件 letters and flats
Nonprofit 美国邮政总局 Marketing 邮件 letters and flats
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2024 Tactile, Sensory, & Interactive 邮件piece Engagement Promotion

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2024 新兴 & Advanced Technology Promotion (now including Mobile 商店ping)

The 2024 新兴 and Advanced Technology (now including Mobile 商店ping) Promotion encourages mailers to incorporate emerging technologies such as Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, seamless online shopping experiences.

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Promotion Period All Year Round (6 consecutive months maximum during calendar year 2024)
Registration November 20, 2023 — December 31, 2024
折扣 3 — 4% depending on technology
Eligible 邮件 First-Class 邮件 letters, cards, and flats
美国邮政总局 Marketing 邮件 letters and flats
Nonprofit 美国邮政总局 Marketing 邮件 letters and flats
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新兴 & Advanced Technology Promotion

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2024 Reply 邮件 IMbA Promotion

The 2024 Reply 邮件 IMbA Promotion encourages QBRM and High Volume QBRM customers to adopt IMbA. Participants will need to enroll in IMbA and use either a static or serialized barcode.

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Promotion Period July 1, 2024 — December 31, 2024
Registration May 15, 2024 — December 31, 2024
折扣 3% - Static Barcodes or 6% - Serialized Barcodes
Eligible 邮件 First-Class 邮件 QBRM Letters & 卡片 and High Volume QBRM Letters & 卡片.
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2024 Reply 邮件 IMbA Promotion

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2024 Informed Delivery Promotion

The Informed Delivery® Promotion (ID Promotion) enables mailers to use 美国邮政总局's Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the 邮件 Campaign Portal or submit their campaign elements via eDoc submission. 邮件ers that meet the ID Promotion requirements will receive their 4% promotion discount at the time of mailing. For 2023 ID Promotion, eDoc submitters are eligible for a 0.5% incentive on their successfully processed postage statements. More details on ID Promotion can be found in the ID Promotion guidebook.

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Promotion Period August 1, 2024 — December 31, 2024
Registration June 15, 2024 — December 31, 2024
折扣 邮件ers – 4% Promotion 折扣
eDoc Submitter – 0.5% Incentive
Eligible 邮件 First-Class 邮件 automation letters, postcards, and flats 美国邮政总局 Marketing 邮件 automation letters and flats Nonprofit 美国邮政总局 Marketing 邮件 automation letters and flats
(NOTE: The following exclusions apply: First-Class 邮件 or 美国邮政总局 Marketing 邮件 automation letters and flats that do not generate an Informed Delivery image; examples may include mailings to business addresses, Saturation, EDDM, or DDU entry.)
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2024 Informed Delivery Promotion

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2024 Retargeting Promotion

The Retargeting Promotion incentivizes marketers to send out personalized postcards to recent website visitors that didn’t convert.

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Promotion Period September 1, 2024 — November 30, 2024
Registration July 15, 2024 — November 30, 2024
折扣 5%
Eligible 邮件 First-Class 邮件 postcards
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2023 Retargeting Promotion

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